As a corporate publicist I'm constantly beat over the head with the latest and greatest way to get my client's brand out to the public in an orderly...
As a corporate publicist I’m constantly beat over the head with the latest and greatest way to get my client’s brand out to the public in an orderly yet expedient manner. Fly-by-night methods and organizations come and go, yet the original promotional concepts that yield that greatest results are still at the forefront of the publicity industry, they’ve just evolved and taken a different shape.
Pursuing to the emotional pressure points of the populace while weaving a web of information and post hypnotic cues through the cynical conscious minds to the unconscious faculty of legions of oblivious targets (oops! I mean ‘potential customers’) is still the name of the game. Television, the visual stimulus that fed exhausted, lackluster minds with a temporary, emotional escape from reality has been replaced by web-mercials and the fast pace of viral media.
The informative minds that would gather facts on industry, politics and special interest concepts once supplied by the New Yorker and the New York Times is now replaced by the 24/7 information tornado of Web 2.0. Those colorful ads in Time and the Sunday paper have been overshadowed by interactive flash ads that cater to the senses of sight and sound. And of course the idiot radio DJ that would spit out grotesque and perverted one-liners while simultaneously converting the listeners mind matter to mush has been replaced by special interest audio and video Podcasts.
The actions and reactions of the general population have kept the same structure, but the adaptability and ability to absorb messages has evolved. When marketing to the masses the path to the decision making sector of the mind is still initiated with a single stimulus such as an image, sound or scent. When the attention is attracted, keep that initial stimuli active like the hypnotic dance of the cobra, then use the other senses to input messages for instant or future action, in most cases this action is a purchase.
Using radio and TV to promote a business on a shoestring or unlimited budget is like passing up a brand new luxury sedan for a’85 Hyundai. These methods are out of date and should only be used as modest forms of passive branding while the heavy lifting of promotional branding and call to action publicity marketing should be done with online video, social and news bookmarking, press release distribution, blogging, unique article distribution, Podcasts and other innovative white-hat methods that cater to habits of modern man.
Want to find out more about , then visit Princeton Corporate Solutions website at
So, your company is ready for that next step and you’ve decided to take the dive into the world of public offerings and global fund raising. You imagine investors waiting with bated breath for your company to announce it’s share price and release shares for purchase. You’re imagining swarms of broker dealers clambering and falling all over themselves to promote your stock to their massive investor database while you sit back and fill your company’s coffers with millions in capital that will launch your corporation into the realm of superstardom and hemorrhaging expansion. You start to search the internet and come across ad after ad that promotes the idea that you could save $100,000’s if you buy a public shell and reverse merge your company with it, saving you time and money, resulting in achieving a public structure in only a few weeks. Buyer beware!
Reverse mergers into public shell companies is a process that rarely works and if, by some act of God, it is successful you still have countless issues to deal with that could crush your ability to succeed in an instant. Companies that sell shell companies and facilitate public offerings via reverse merger often have many fleas attached to the structure such as the fact that they retain 10% to 25%+ of the company’s shares that they can pump and dump anytime, resulting in a black eye to investors who see your stock plummet, resulting in almost certain bankruptcy and company failure.
Another prominent issue with this type of transaction is that usually the shell company has a complicated history of litigation and liens that you absorb when you merge and if this is the case you’ll spend all your time in ongoing legal battles as your company bankroll is spent on righting the wrongs of the previous owners. We could go on for days about the downside of reverse mergers into public shells but the moral of this story is, ‘do your homework’.
If you are trying to take your startup or small business public, take the extra steps (you’ll actually save money) and look into OTCBB, a legitimate, quick and long lasting way to take your company public without the drawbacks and definite complications of reverse mergers. You can take your company public via OTCBB for less than $100k and there are usually several ways to finance this process so you have minimal out of pocket expense.
Going public is easy when you team up with the right consultants that will help you bypass the dead ends and concepts that will take up your time and cripple your resources.
Want to find out more about , call Princeton Corporate Solutions at 267-233-0183 easily, quickly and affordably.
The process of gaining powerful publicity to increase brand awareness and client conversion rate while simultaneously increasing client satisfaction can easily be achieved in just a few steps.
To start off you need to understand that publicity and marketing are actually the same thing because the former, if done properly, achieves both branding and client conversion. A business that is trying to raise awareness of a particular brand or product must first realize the cynical mind of today’s buyer.
Before the reader can prompt a customer to purchase, you must first obtain legitimacy. Legitimacy can be created with online methods such as web commercial uploads to video hosting sites, helpful article submissions, social and news bookmarking that answers questions for potential customers as well as video and audio pod-casting.
These methods should assist the potential client by answering their questions and informing them of their options as opposed to a ringing sales pitch. By offering free information which will assist future customers with helpful, insider information will create a buzz about your company which will increase market share and sales conversion because you are proving that you are the powerhouse in the industry.
You’re showing future clients that you are more concerned with protecting them and guiding them through the costly obstacles of making the buying decision based off of industry facts than a sales pitch. An informed client is the easiest client to maintain, which will increase customer retention.
You may find that as you start achieving sales with this new concept, your customers are more informed therefore their expectations are positioned properly which will lead to more client satisfaction.
Using this method you’ll never have to worry about the time consuming maintenance of having to satisfy the inappropriate demands of an uninformed client.
Inform the people searching for your services before trying to hit them with your sales pitch, you’ll find that the sales process is more streamlined and your customer satisfaction will shoot through the roof. There is no other sales or branding method more powerful than this.
Looking to find the best deal on , then visit www.princetoncorporatesolutions.com to find the best advice on
If you’re an entrepreneur involved in the real estate investment industry there is no doubt that a majority of investors are currently lacking one thing, cash. Banks have a surplus of foreclosed real estate , hedge funds are shriveling up and dying in record numbers, rehab lenders are now making it more difficult to borrow than ever so if you make a living off of investing in real estate or rehabbing and flipping houses where can you get the cash to continue doing what you love?
The answer comes in three little words “Private Placement Memorandum”. The Private Placement Memorandum (also referred to as PPM or Offering Memorandum) originated out of Regulation D which was rooted in the Securities Act of’33. The government wanted to create a way for companies to raise capital quickly and easily but still stay within SEC guidelines, so they made three exemptions to the rigorous Reg. D statutes.
These exemptions are Rule 504, rule 505 and rule 506. This is where it gets good! Real estate investors in the know have been capitalizing off of the streamlined capabilities of Regulation D Rule 506 for years. Under this exemption, via Private Placement Memorandum, a real estate investor can sell equity shares in his start-up or established company and use that capital to invest in real estate.
Unlike rule 504 and rule 505, rule 506 has no limit to the amount of equity or debt capital an entrepreneur can raise. Say goodbye to banks and endless red tape.
If you are an investor and you’re not taking advantage of this unbelievably powerful tool, wake up and get on the bandwagon. Raising capital doesn’t get any easier than this. Find a consultant and tell him you want to invest in real estate with your Private Placement Memorandum and put your investment career on turbo cruise control.
Want to find out more about , then Call 267-233-0183 or visit Princeton Corporate Solutions’s site on how to choose the best for your needs.
Gaining genuine, long lasting publicity for your business, book, musical group or any other type of entity can be an expensive proposition when you have a firm doing it on your behalf. It can be time consuming and a technical nightmare as you have to be well rounded with the various high pr websites in the countless genres of online media so that your efforts reap true rewards.
Many professionals have found that It’s just too difficult to take on the vast process of publicity marketing themselves and have opted to simply hire a company to take on this laborious task for them, but what if there was a way to do this on your own that made the process easier? Here are a few techniques that will get your publicity marketing campaign moving easily and quickly.
Now, first off you need to use video hosting , you can create a video with Camtasia, powerpoint or even the video camera you have on your phone. Make the video informative, solve problems for your clients, then upload it to YouTube. YouTube is the largest video traffic site online and will give you solid results. When you upload, use targeted, industry specific keywords to help target your viewers.
Now, create and send out sizzling hot press releases. You can just go to Google and type in press release submission and find several sites that are high pr that you can submit to. A press release should spell out, without over selling, the unique aspects of your business to the public to raise brand awareness. Next, submit some hard hitting articles that talk about problems and solutions and useful techniques that customers of your industry would find helpful, then submit them to any of the multitude of online article directories, again, pay close attention to keywords as this is how your readers will find you.
Another strategic form of publicity marketing and branding are gently persuasive social and news bookmark submissions. Using bookmarking sites to get your name out there is a tremendous way to get attention and increase website traffic. You’ll create an enormous amount of back links to your site which will increase Google relativity for your site and make your brand and website more accessible to the public. These tactics will help you raise brand awareness and increase traffic quickly and they are pretty simple to facilitate. Use these techniques on a regular basis and you’ll see your brand awareness skyrocket in no time.
Hire A Professional , call us at 267-233-0183 or visit Princeton Corporate Solutions at there finest
Raising money has become quite a chore in this depressing economic state so entrepreneurs are thinking outside the box when it comes to obtaining funds for their start-up corporations or businesses in expansion. Institutional lenders are a thing of the past, liberal hedge fund lenders are a mere cast skin of what they once were and with the massive infiltration of scams like shelf corporations and public shells leave the minds of individuals trying to raise funds in perpetual skeptic mode. Though the banks have brought small and medium size business lending to a screeching halt, there are still various turnkey methods that one can facilitate in order to raise the optimal amount of funds needed to pursue their venture.
Have you ever considered taking your company public? Don’t be scared off by the nightmare stories of needing millions in financial backing or the critical and ultra costly SOX 404 audits that can make or break your efforts. There are several ways to raise public capital in a cost effective and rapid turnaround process. If you are considering a public offering in the United States, your options are OTCBB, Pink Sheets, Reverse Merger (not recommended), IPO and Private Placement Memorandum. Obviously the IPO is the most sought after method of raising public funds but it is the most expensive and longest route to funding. OTCBB and Pink Sheets are a great way to raise capital without the expense of an IPO but be prepared to battle investor skepticism and ‘pump ‘em and dump ‘em’ securities scrappers who can have you on cloud nine and swimming in a surplus of cash one day and broke as a joke the next.
The next method that one will run into on their trek to raise capital is the mysterious reverse merger into a public shell. You’ll hear many entrepreneurs talk about this method but few actually understand the intricacies of this process and sadly don’t realize it’s high failure rate until they are sitting alone at their office at 2 am holding their head in their hands when faced with the reality that 99.9% of reverse mergers into shell companies don’t work and they just threw away $400k.
The safest, cheapest and quickest way to raise capital from the public is by way of Regulation D exemption rules 504, 505 and 506. This process is also referred to as a Private Placement Memorandum, Private Placement Memo, Offering Memorandum or PPM. After simply having a professional business plan authored and geared toward raising capital with a PPM, the next step is to see a professional about the Regulation D facilitation. You can pay $20k to an attorney or you can spend around $5k to use a consultant, most companies choose the later. After you’ve had the PPM docs customized, you’re ready to go! Most Private Placement Memorandums only take 2 weeks to put together and file (form d) with the SEC office and then you’re off and running!
PPM’s are becoming more and more popular as informed entrepreneurs are seeking capital but want to hold on to a majority share of their company. If you are trying to raise capital for your small or medium size business or wish to increase your company value exponentially in an expedient manner, start looking into having a Private Placement Memorandum authored for your company. It is absolutely the fastest and easiest way to raise capital for your business without all the expense and red tape of other public fund raising processes.
Want to find out more about , then visit Princeton Corporate Solutions’ site or call 267-233-0183. fast and easy!
When raising funding, most likely investors will want their equity distribution in an SEC recognized format like a Private Placement Memorandum, also known as a PPM. This structure makes use of one of the three Regulation D exemptions stemming from the Securities Act of’33.
The 3 powerful exemptions are Reg D (Regulation D) exemption Rule 504, Rule 505 and Rule 506. These rules carry different criteria that help businesses raise equity funding without all the stringent legalities of a public offering. These rules are defined like this: Rule 506 provides an exemption for limited offers and sales without regard to the dollar amount of the offering.
This popular exemption does not limit the number of accredited investors, but the number of non-accredited investors may not exceed thirty-five investors. (An accredited investor is any one investor with a certain net worth and or experience in the purchase of stocks.) All non-accredited purchasers, either alone or together with a designated representative must be sophisticated enough (i.e., have the knowledge and experience necessary) to evaluate the merits and risks of the investment. (The offering corporation will determine the sophistication of its investors with a questionnaire subscription agreement.)
Rule 506 requires very detailed disclosure of all relevant information to potential investors; the extent of disclosure depends on the dollar size of the offering. Rule 505 offerings may not exceed $5 million, less the total dollar amount of securities sold during the preceding 12 month period under Rule 504, Rule 505 or Section 3 of the act. This exemption limits the number of non-accredited investors to 35 but has no investor sophistication standards. Rule 505 requires disclosure similar to that required for Rule 506 offerings, under $7.5 million.
Regulation D Rule 504 offerings allow a company to raise a maximum of $1 million in funding, less the total dollar amount of securities sold during the preceding 12 month period, under Rule 504, Rule 505 or Section 3 of the act. However, a business can raise only $500,000 by the sale of securities to persons residing in the states of Montana and Alaska, which have no disclosure laws applicable to the offering. For states that do have disclosure laws, which are 48 out of the 50 states, a business can raise up to $1,000,000. Rule 504 has no prescribed disclosure requirements, no limit on the number of purchasers, and no investor sophistication standards. So if you’re trying to raise capital using a Private Placement Memorandum, use the above criteria as a cliff-note and as long as you stay within SEC guidelines, fund raising for your company will be simple.
Call 267-233-0183, , visit Princeton Corporate Solutions to get more info about Private Placement Memorandums and passing Due Diligence
OK, you’re ready to take your company to the next level and your CFO and legal counsel have advised you to go public to raise capital as well as to retain some of those prize employees with stock options and to bait that new sales executive with a signing bonus made up of stock options. You’ve looked into everything from pink sheets to reverse mergers to OTCBB to IPO and you have come to the conclusion you’re going to need to take on investors so that you can afford to follow through with your plan. If you’re lacking the funds to dive right in and start creating your public structure, here is a way that just about any business can afford to go public.
First, get a real business plan. Your business plan needs to sizzle and reel in the investor and clearly paint a picture of your vision to the investor and their advisors. Next, you’ll want to raise an initial round of cash quickly so that you can afford to take your company public without hindering your current company structure with additional ancillary costs. You’re going to need something fast and affective; you should consider having a professionally authored private placement memorandum put together for your company.
If you are trying to go public via OTCBB a Regulation D Rule 504 exemption will suffice, if you are trying to achieve an IPO you’ll need to go with a Regulation D Rule 505 exemption (pink sheets and reverse mergers into shell corps are not very successful in immediate and long term success so I would suggest you stay away from these structures). Build into the PPM verbiage that you are raising an initial round of capital that will be used to take your company public. When savvy investors see that they are investing in a real, viable pre-IPO or pre-OTCBB formation you will see investors climbing out of the woodwork to give you cash if your business concept is sound.
Next you hire the consultants (usually the same firm that wrote your PPM) to start the process of taking you public. On the PPM your Mini/Maxi should allow you to use capital almost immediately to get the ball rolling on your public company. You can count on a solid OTCBB going for between $75k and $250k and an IPO going for $1M+ so have your PPM written accordingly. If you follow the path set forth above you will notice something extraordinary.
The only out of pocket expense you had was for your Private Placement Memorandum (and your business plan if you didn’t have one) and 100% of the capital needed to go public was supplied by greedy investors who are excited to invest because of the quick payoff of their investment when you go public. This process means you can literally take your company public for less than $5,000 (the typical cost of a strategic Private Placement Memorandum. This is a simple, strategic and inexpensive way to get the capital you need for your company quickly, without using your limited financial resources in the process.
$5,000 can , Call Princeton Corporate Solutions at 267-233-0183 we do it all.
Take Your Company Public: Beware of Scams! Many entrepreneurs dream of taking their company public and expanding their venture into an international enterprise that begins to hemorrhage investment capital and profits from the get-go but then reality sets in as one begins to navigate the dingy, shark infested waters of the ‘go public’ market place.
There are consultants and boiler room penny stock misfits just waiting for you to stumble onto their site and in only a few minutes on the phone you’re reeled in and signing contracts and making wire transfers and equity disbursements and at the end of the grueling 3 to 6 month process, you’re broke, your company is in shambles and you just stand their staring off into space feeling like the boogeyman just slapped you around. Welcome to an industry where the weak are preyed upon like wolves on an injured lamb tangled in a fence.
If you are serious about going public there are some structures to stay away from because 99.9% of the time they fail. Pink Sheets and Reverse Mergers into a public shell are two formations to be very weary of. Pink Sheets are almost a completely unregulated trading platform and known by any savvy investor as the ‘red light district’ of the public trading industry. Pump ‘em and dump ‘em is the name of the game with Pink Sheets. Stock Price manipulation is as common with pink sheets as gross stench is to 5 day old road kill on a desert highway. If you are going to get involved with Pink Sheets find an attorney or consultant that can guide you around the scammers, it’s difficult to make in on the Pinks but I have heard of a few companies making it.
The next cesspool in the trading industry is ultra popular (for newbie’s) and the number one ‘big mistake’ made by countless ‘go public’ rookies, the reverse merger into a public shellouch! It even hurts to say it. I get calls on a daily basis from business owners who thought they were getting droppings of manna from heaven when a consultant suggested that they save $100,000’s and months of work by simply buying a public shell and merging their entity with it and abracadabra you’re big time and public and making millions. Sadly the reality is that this poor sap just spent $200k on an entity with liens and 15% equity distributed to a group of investors who pumped up the stock and dumped it before the ink on the contracts was dry. Now his dreams are shattered, he’s broke; his company will get stripped down and sold off in pieces like an unlocked car in the ghetto.
It’s sad when I see the same scams perpetrated on the uninformed over and over again. If you are trying to raise capital, find a consultant, objective broker dealer or attorney who will listen to your needs and before doing anything will give you the good and bad news about the various options. Taking your company public can be one of the most rewarding experiences of your career. You can purchase other companies with stock. You can use stock as collateral for quick loans to support growth. You can reward employees with shares in the company for meeting certain objectives. Go public, fulfill your dreams just use caution as you proceed.
Do you want to , then call Princeton Corporate Solutions at 267-233-0183 quickly, easily and affordably!
